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KMID : 1023120100080030165
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Korean Journal of Aesthetic Society
2010 Volume.8 No. 3 p.165 ~ p.173
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Study on the awareness on scalp·hair care - Focusing on men in 30~40s in Gangnam, Seoul -
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Ryu Hae-Ran
Kim Nam-Yeon
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Abstract
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The interest on scalp and hair is increasing even among men as well as women. Men’s active efforts to have healthy scalp, attractive hair are increasing and not just simply regard the problem of scalp·hair such as hair loss, and relevant market shows increased growth. Thus, this study verified the gap between awareness and reality on the importance of caring for scalp·hair by examining the awareness on scalp·hair on men through surveys. Further, it was hoped that the study will have positive effects on the attitude of men on caring for scalp·hair, marketing techniques and treatment for relevant industry. The results showed that the interest on scalp·hair care for men in Gangnam, Seoul were high but it was discovered that the interest did not lead to actual treatment or care. These resulted in the need for increasing interests and knowledge on scalp·hair before actual treatment or care based on the fact that many respondents were not aware of the nature of own scalp·hair. Lastly, the costs for caring scalp·hair were relatively lower unlike other caring for appearances such as plastic surgery, skin care. It is why the industry needs to consider about rationalizing the costs for treatment to make scalp·hair industry to become more popular.
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KEYWORD
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Scalp, hair, men, Gangnam, caring for appearance
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